For the heck of it

Thursday, July 19, 2007

Speed, Style and the Ducati Name - But its not a Motorcycle!

Inspired by Ducati’s legendary racing motorcycles, Sandisk has launched its new flash drive - the sleek Sandisk Extreme Ducati Edition. A tribute to Ducati’s distinctive Italian design and engineering, the new drive has the same glossy red chassis and black trim as the Ducati Corse team motorcycles now racking up victories on the MotoGP circuit.

The true “Ducatisti,” as aficionados of Ducati motorcycles call themselves, will appreciate the attention to detail in the Sandisk Extreme Ducati Edition USB Flash Drive, including the Ducati Corse logo on top of the drive and the red tail light that illuminates whenever the drive is inserted into the USB port of a computer.

On the inside, the drive offers a generous 4 gigabytes (GB) of capacity and front-of-the-pack read and write speeds of 20 megabytes per second - the fastest of the Sandisk portfolio of consumer USB drives. In other words, there isn’t a long wait to fill the drive’s big fuel tank with documents, photos, music and other digital data.

The Sandisk Extreme Ducati Edition USB Flash Drive comes with a custom lanyard, as well as Sandisk’s RescuePRO Deluxe software for recovering data that is accidentally deleted. The drive is compatible with Windows 2000, Windows XP, Windows Vista, and versions 10.1.2 or better of the Mac operating system.

The drive has a manufacturer’s suggested retail price of $124.99 in the United States. It is expected to be available in North America and Europe in August, and worldwide in September. The drive will be sold through high-end niche retailers, high-end department stores, Ducati network shops and other outlets, including on-line. It is also available for pre-order on Sandisk's web site at

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