For the heck of it

Sunday, July 15, 2007

i2 Opens its First Café and Flagship Digital Store in Dubai

i2, one of the region’s largest and most diverse mobile providers, has launched its first café and flagship digital store in Dubai, at BurJuman Shopping Centre. The latest addition to i2’s retail portfolio is located on the third floor of the popular shopping destination.

This is the first time the company has introduced the café concept in the UAE. First launched in the Kingdom of Saudi Arabia almost a year ago, the i2 café is distinguished by its futuristic green and blue décor, and optimal use of wireless technology. Customers, for instance, can place their orders via mobile phones provided on each table.

1000 gift vouchers worth AED 250, 000 in presents given away as part of launch day special promotion “Freebies Frenzy”

They may also enjoy access to mobile services, free internet connection, as well as up-to-the-minute news and information on mobile devices and accessories. Aside from enjoying the trendy café, customers can also take pleasure in a unique shopping experience at the company’s 1500 sq.feet flagship store adjacent to it. The store displays a wide range of IT products alongside mobile devices and accessories from brands such as Nokia, LG, Samsung and Motorola.

As part of the gala launch event, i2 also hosted a special promotion, the ‘Freebies Frenzy’, providing customers with attractive gifts like mobile phones and accessories. Free vouchers were given to the first one thousand customers who redeemed it for gifts worth AED 250, 000 ($68000) in total. Many gathered to take part in the promotion, which created an atmosphere of excitement and fun.

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