Intel Leap(s) Ahead

Intel Corporation, the world's largest chip manufacturer has changed its logo ...and its tagline from "Intel Inside" to "Leap Ahead"!!

The company claims that the new brand identity, "represents a significant milestone in the company’s history and further signifies the company’s evolution to a market-driving platform solutions company". By this, the company wants to convey to the world that from now on, Intel is not just "a processor company". The company plans to expand the use of its technologies in areas such as mobile, digital home, enterprise and health.

Eric Kim, Intel senior vice president and general manager of the Sales and Marketing Group, says, “Intel has one of the most valuable brands in the world, and we intend to grow the value of our brand as we evolve the company. This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace.

Though the new logo looks good, Intel could have definitely done better.